Vision

University Relations strives to be the leading and reliable source of information about Rutgers, as well as the primary strategist and key implementer of the university’s comprehensive communications program.

Mission

University Relations advances Rutgers by promoting the university and by delivering to internal and external constituencies outreach programs and information.

Values

University Relations is committed to:

• Quality: ensuring service excellence and quality outcomes by continuously seeking improvements and conducting self-evaluations.
• Collaboration: working together within University Relations, among university departments, and with external constituents to achieve optimal results.
• Integrity: maintaining professional, honest, and responsible working relationships, practices, and decision making.
• Innovation: seeking new ways to communicate and approach tasks.
• Clarity: providing coherent, accurate, and consistent information through a well-defined set of services.
• Strategic Thinking: maintaining vision while being proactive and planning ahead.
• Leadership Development: encouraging and providing opportunities for the on-going acquisition of skills, knowledge, and understanding.