The Office of Strategic Communications develops clear, consistent, and effective strategies and materials that strengthen perceptions of Rutgers, clarify the university’s mission and value to the state and nation, and build support for the institution among key constituencies.
In guiding the implementation of Rutgers’ comprehensive communications program, the office oversees university marketing and advertising; identifies marketing opportunities; recommends and supports market research activities; and serves as a resource to communications and marketing professionals throughout the university. The office also provides strategic communications advice, coordination, and materials for select university initiatives and issues.
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Speaking on Behalf of Rutgers
Points of pride, key messages, budget facts and figures, and other resources to help you craft effective messages about Rutgers.
- Jersey Roots, Global Reach
Examples of the many ways that Rutgers is helping meet the challenges of today and tomorrow, from the Garden State to the corners of the world. - Promoting Rutgers through Advertising
Resources for Rutgers offices and departments planning external advertising, including tips, tools, and FAQs; all Rutgers advertising must be reviewed by the Office of Strategic Communications. - Rutgers Exhibit Kit
Promotional materials that university departments or units may use at meetings, conferences, receptions, and other types of public events to provide a strong Rutgers identity. - Rutgers Television Spot
The university’s new 30-second television spot, “People,” showcasing Rutgers’ far-reaching impact.
For more information, contact:
Pamela Blake
Assistant Vice President for University Relations
101 Somerset Street
New Brunswick, NJ 08901
732-932-7084, ext. 602
Email
