Why Hire a Professional Videographer or Video Production Company?
Here are three reasons why you might want to consider hiring an outside professional for your video:
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The project is complex. It’s one thing to shoot a video of a half-hour event, and it’s another thing to conduct interviews with several researchers and seamlessly integrate a soundtrack in the video.
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Your audience expects professional-level video. If you’re producing a video for a major fundraising campaign, or if your video will be shown on a big screen, your audience will likely expect production values beyond what’s possible with your mobile phone’s camera and microphone (or your own editing abilities).
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You need advice and expertise. Video involves a number of areas of specialized know-how, including sound, lighting, and film. You may need help in order to produce a video you’re willing to share.
What to Expect to Pay
Think of it this way: How much does a house cost? That depends on lots of factors, from the size of the lot to the material for the kitchen countertop. But it’s not going to be cheap.
The same goes for video.
Producing professional-quality video is a time-intensive process. Expect to pay about $1,500 to $3,000 per minute of finished product for a video from an East Coast production company. Costs can easily skyrocket depending on the number of locations and other factors.
University Purchasing Can Help You Hire Video Professionals
University Procurement can guide you through the process of purchasing professional services and help you identify qualified video vendors who can provide the services you need.
Professional Service Provider Matrix
Contact Rutgers Purchasing Department for information on purchasing professional services. University Procurement’s Professional Service Provider Matrix describes the types of Professional Services Providers typically hired by Rutgers. Look for such categories as media producer, photographer/videographer, and video/audio editors/production, and learn more about the hiring process.