Create an Effective Publication or Advertisement
Follow Rutgers Visual Identity Standards
Preliminary Design: The “Comp”
The designer will develop preliminary designs, called "comps" that roughly approximate what the final piece will look like. Comps can be produced before the manuscript is finalized, but a well-developed draft given to the designer early will allow the designer to allot enough space for the copy, plan the pagination, determine imagery placement, and develop appropriate typography.
The Layout and Proofs
When the comp and the manuscript have been finalized, the designer will produce the layout with final elements in place. Layouts can go through several rounds of proofs to allow for revisions and corrections. Careful review and proofreading is critical in every phase of the layout. The person who will ultimately approve the project should sign off on every round of proofs.
Corrections made once a job goes to the printer are expensive, so have someone who has not seen the project—a final set of “fresh eyes”—review proofs before they go to print.
Photos and Other Imagery
To obtain imagery, Photo Services may have existing photography available, you may need to arrange for a photo shoot, or you may be able to use stock images or illustrations that can be purchased. For printed pieces, you will need to use hi-resolution images to ensure quality reproduction. Photo Services charges a fee for supplying hi-resolution images.
Follow University Purchasing Guidelines in Hiring Consultants/Freelancers
If you are working with a consulting or freelance designer, be sure to follow University Purchasing guidelines before entering into an agreement with your professional services provider.
Special Information about Advertising
Our Advertising Review Tips and Tools provide in-depth information on creating effective ads.
Contact Us
For a consultation on design and layout, contact:
Joanne Dus-Zastrow, Senior Director, Creative Services
Phone: 848-445-1928
Fax: 732-445-1906
Email
