Business faculty earns recognition
Archived article from Nov 3, 2003
The School of Business-Camden marketing faculty has been ranked 30th among North America’s 50 most influential institutions in terms of original research published in prominent academic journals and cited by other marketing scholars, according to a study conducted by researchers at the University of Missouri–Columbia. The same study ranked two marketing professors at Rutgers Business School–Newark and New Brunswick among the top 50 scholars in the field.
The authors derived these rankings from the 227 institutions with faculty publishing in the three top scholarly journals for marketing researchers — Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research — from 1990 to 1996. Rutgers-Camden is the only New Jersey institution named to the top 50 institutions rated by average annual citations per capita; the only other metro Philadelphia region institution listed is the University of Pennsylvania, which ranked ninth.
The University of Missouri study named Professors Elizabeth Hirschman and Barbara Stern of the Newark/New Brunswick business school as two of the 50 most influential scholars in the marketing discipline, as determined by the number of citations accrued between 1990-2000. Hirschman placed 22; Stern placed 49.
The Camden business school also earned high marks for scholarship among its management faculty. In a separate article published in the Journal of International Management, Briance Mascarenhas and Rakesh Sambharya were ranked ninth and 20th, respectively, out of 517 active international strategic management researchers during 1991 to 2000. Overall, Rutgers placed sixth among the most productive institutions in the area of international strategic management.
—Michael Sepanic and Dave Muha
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