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Awards & Professional Recognition

University Relations has been recognized for the merits of Rutgers overall communication program, as well as for several program components. Below is a sampling of national and regional awards.

Rutgers' Comprehensive Communications Plan

Status Report on Jersey Roots, Global Reach“Status Report on Jersey Roots, Global Reach: A Program to Define Rutgers as THE State University of New Jersey” (August 2010) highlights the initial five-year implementation of Rutgers’ comprehensive communications program. The overall, long-term program objectives are

  • to give Rutgers a consistent, distinctive, and positive identity in New Jersey and beyond;
  • to convey a clear sense of what “Rutgers” is among its most important stakeholders;
  • to build pride in Rutgers among its key stakeholders; and
  • to increase awareness of why Rutgers warrants greater private and public support.

Learn more. [PDF]

Overall Branding Program

  • The Council for Advancement and Support of Education (CASE) awarded the Gold Medal for Institution-Wide Branding Program to Rutgers for its Comprehensive Communications Program. (2008)
  • The Rutgers branding program was selected by Elizabeth Scarborough, CEO of SimpsonScarborough, to be highlighted in her book about marketing success stories in higher education. (2010)

Visual Identity

Television Spots

  • The first of a series of institutional television spots that take advantage of free airtime during football and basketball games, “The Tour” won a Gold Award from Admissions Marketing Report in the category of TV Advertising Single. (2006)
  • CASE awarded a Silver Medal for the TV spot, “Before”. (2008) See below left.
  • CASE awarded a Gold Medal for the TV spot, “People”. (2009) See below right.
  • "People” and its supporting website were cited as a gold standard example at the American Marketing Association’s annual Symposium on Higher Education Marketing. (2009)
  • Tom Hayes, an Xavier University professor and an expert in higher education marketing, selected “Before” to demonstrate “what works” in higher education marketing at the American Marketing Association Symposium. (2009)
 
 

Messaging

  • Screen shot of Rutgers Today websiteCASE awarded a Silver Medal for Issues and Crisis Management for Rutgers’ handling of the Don Imus situation. (2008)
  • CASE awarded a Gold Medal for Individual Institutional Relations Publications for Solutions from Rutgers—New Jersey’s Partner for a Strong Economy, the university’s economic impact report. (2010)
  • Rutgers Today won the First Place Award for Best Newsletter/Print or Online in the New Jersey Chapter of the Society of Professional Journalists’ Excellence In Journalism Awards. (2010)
  • Rutgers Today won First Place for Online Layout Design by Garden State Journalists. (2010)
  • CASE District II awarded an Honorable Mention to “Economic Impact: Highlighting Rutgers Impact on New Jersey’s Economy” ad. (2010)

Programming

 
  • CASE awarded a Gold Medal for Individual Public Relations and Community Relations Projects to the New Faculty Traveling Seminar. (2006)
  • CASE District II awarded a Gold Medal in Advertising for the Multimedia Package for Rutgers Day. (2010)
  • RU-tv was named the Best Student-Run Campus Television Network at the Association of Higher Education Cable Television Administrator’s Student Production Awards, sponsored by MTV. (2006)

Graphic Design and Photography

  • Rutgers Magazine feature: Obama's New Deal?The Art Directors Club of New Jersey awarded a Certificate of Excellence to the University Undergraduate Admissions Viewbook. (2007)
  • CASE District II awarded a Gold Medal to Rutgers Magazine’s illustration for “Obama’s New Deal?” (2010)
  • The University Photographers’ Association of America awarded a Third Place in the Annual Multimedia Competition for the photo slideshow “Got Cranberries?” that ran as a homepage banner and spotlight on Rutgers.edu. (2009)
  • The University Photographers’ Association of America awarded a First Place in its Annual Print Competition for the portrait of Professor Jay Tischfield in a cryogenic vat taken for Rutgers Today and featured on the NIH’s National Center for Research Resources (NCRR) Recovery Act Information website. (2010)

Web

  • Case District II awarded a Gold Medal in Institutional Homepage category for the redesigned Rutgers.edu website (2011)